Monthly Archives: June 2010

Brazilian Blowout: A review

Forewarning: This is probably, by far, the girliest, non-career related post I have yet to write here. I won’t be offended if you decide to click away now. But after mentioning this on Twitter the other day, it generated quite the response so I thought I’d go into a bit more detail about it here for those who were curious.

One of the hottest beauty services right now is the Brazilian Blowout. No fellas, this is not a waxing procedure. It’s a straightening treatment for your hair that softens, smooths, and gives wash-and-go ready locks that lasts up to 12 weeks. For any girl that has even the slightest curl or frizz to their hair, a solution like this is basically a gift from the hair gods themselves.

The treatment has been making the rounds in magazines like Glamour, Teen Vogue,  and our very own MSP Mag. It’s gotten celebrity endorsements from Nicole Richie, Ashley Tisdale, and was featured in this segment on E!:

Sounds pretty great, right? But for $250+, you have to wonder if it’s actually worth it. Well, one of the benefits of not having a full-time job is that I get to have two part-time jobs. And one of those happens to be in a salon where I get to try all this cool stuff for an embarrassingly low cost. So I just had to try this out when I got the chance.

Although I wear my hair straight most of the time, it’s actually quite wavy. See Exhibit A:

Au naturel

And while it looks fairly decent there, it’s usually very unpredictable, untamable, and turns into a hot mess of frizz after an hour. Being able to control how my hair will look when I walk out the door takes precedent over throwing in some gel, diffusing, and calling it a day. Instead, I usually opt to spend 20 minutes blow drying (yes, 20 minutes), followed by 10 minutes of flat ironing, and a minute or two finishing (backcombing, hair spraying, etc.). Call me crazy, but it’s my routine.

So you can imagine how appealing being able to wash and be done with my hair in just a few minutes sounds. Especially now that it’s summer when curls and humidity really hate each other.

So fast forward to me getting the treatment done. Here’s me after blow drying and minimal round brushing:

Post-blow drying hair

My initial reactions:

  • Drying time – 10 minutes!
  • Texture – It feels like my hair got a healthy drink of water. It’s super smooth and incredibly shiny.
  • Styling – As you can see, I could definitely get away with just blow drying my hair and leaving it. I flat ironed it after this was taken, but only a few sections. There is practically no curl.
  • Color – I had my hair colored just before I got the treatment done. Reds are notorious for washing out extremely fast right down your shower drain. After the first wash, I barely noticed any color washing out. The treatment pretty much locks in any pigment you put on your hair. Good news for red heads.
  • The big downfall (literally) – One thing I like about my hair is its ability to give some major volume. I’m kind of a big hair junkie. If I could, I’d have big Texas hair all the time. The treatment smooths down the cuticles of the hair shaft so much so that I felt I had about a third of the amount of hair I had before. That might be fine for some people, but I needed to do some major backcombing to feel like myself again. (Side note: if you’re on the market for a good backcombing brush, look no further).

Overall, the biggest benefit for me from the Brazilian Blowout is the cut down on drying time. Cutting it in half is pretty impressive. Also, I barely have any frizz or resemblance of an unruly mop. Would I pay full price to have this done? I probably would if I had a big trip coming up or special occasion where I didn’t want to worry about spending time on my hair.

I can see why this is generating so much buzz. It certainly worked for me. For those with even curlier hair than mine, I’d definitely recommend trying it out.

Have you gotten a Brazilian Blowout? Thinking about getting one? What did you think? Do the results outweigh the cost for you? Or do you find this excessive? Let me know!

I am loving CRAVE: The Urban Gal’s Manifesto – Minneapolis/St. Paul

Yesterday at work, someone brought in a handy little book that I got really excited about called CRAVE: The Urban Gal’s Manifesto, Minneapolis/St. Paul edition. Published by The Crave Company (not the restaurant), this book is a fun little guide to local businesses run by female entrepreneurs. It’s packed with details on everything from boutiques, restaurants, services, and more. The best part about it is that there are so many great places featured that I’ve never heard of before. I’m inspired to explore.

Why it’s great: Anything that gives props to small businesses is cool in my book. Plus, I love that this also focuses on creative female business owners. Gotta support the ladies.

It covers a range of categories: Abode, Adorn, Business, Connect, Details, Enhance, Moms, Sip/Savor, Style, and Travel. You can find a business for just about anything.

The Q&A’s: Each business featured includes a little Q&A with the owner covering things like their most popular product/service, how they got started, and mistakes they’ve made along the way.

Fun photos and layout: This is definitely an artsy-cutsie book with great photos of the stores and the women who run them. It would make a great gift.

Discounts!: In the back of the book, there’s a list of discount offers to the many businesses included. Can’t go wrong with that.

Twin Cities businesses in CRAVE that I want to check out:

Karma - I have yet to get to this store despite hearing great things. St. Paul, here I come.

Ladyslipper Boutique – Shoes. Lots of them.

Bread Art – Mmmm, carbs.

Irely – Underwear with a storage pocket in them. Convenient.

Dog Days – This could be a good place for me to visit to feed my ongoing puppy fever.

Copies are available around town. Check here to find where you can pick up your copy of CRAVE.

Social media siesta


daydreamer 3

Originally uploaded by little_olenka

You may or may not have noticed that I’ve been a bit M.I.A. from the online social scene lately. There have been some corners where I’ve been intentionally absent (like Twitter) and others where I just have no excuse (ahem, this blog).

While I don’t have a reason for my negligence of this blog, I can explain (or at least try to explain) my holding back on Twitter and other sites.

For the past year and a half I’ve made a strong effort to be very present in the social media scene for means of connecting, learning, and building my personal brand. The time spent doing this has been a great experience. But it hasn’t been easy. In fact, it’s taken a lot of time and energy trying to figure out how I could make social media really work for me professionally.

When I started this blog, I think that was my initial goal: to create a space for myself that helped me fit in the Twin Cities communications and social media communities. And since my first post, I’ve started to develop a focus, a (small) readership, and a better understanding of who I am as a professional as well as brand. I’ve started to find my groove.

So what do you do when you realize you don’t fit with the brand you created for yourself anymore?

I’m certainly not a changed woman, but like any other 20-something, I’m continually figuring out who I am and what my interests are. Which means I have to somehow figure out how to make my brand able to evolve with me.

This does not sit well with my uber Capricorn-like tendencies to plan everything out in advance. And I think that has strongly contributed to my step back from social media lately.

A lot has gone on personally and professionally for me in the past few months. I’ve made new friendships, developed new career interests, and rediscovered some passions I’ve put on hold for some time. All good things.

After being so active online for a while, and with all the things going on in real time, it got to be a little much. Being constantly submersed in all that chatter can be exhausting sometimes. I needed to take a short rest from it all.

Social media is great and can be a powerful tool. My stance on that has not changed. And I have no plans to walk away from it. (If I had any plans of advancing career-wise, that’d be a bad choice). But, I think like anything you become so immersed in and passionate about so quickly, it’s sometimes best to distance yourself from it a bit and reevaluate how it’s working with your overall plan.

So, as of now, I’m making an effort to be more of an observer of social media while exploring new avenues and opportunities for myself. You might start to see some changes around here, too. Hopefully it will just be another part of this constant learning experience.

Kapeesh? See ya out there!